Creating positive project handoff experiences are important for the long-term success of a new brand or marketing initiative.
A project handoff is a make-or-break moment for clients. It sets the tone for future implementation and can define what type of relationship you and your client will have in the future. Have a negative project handoff and you may leave clients feeling uneasy or lost. Have a positive project handoff and they’ll be excited to take the reins and feel grateful for having you as a partner.
In this article, we’ll define some simple principles for creating a positive project handoff experience for both you and your client. We’ll go into:
- Making recommendations manageable and aligned with your client team’s capabilities
- Finding the right stakeholders to foster shared ownership with
- Embracing over-delivery of documentation to keep expectations clearly communicated